App Campaigns (Web-to-App, Installs, Conversions)

App marketing requires a different mindset than website advertising. This course gives you the practical skills to drive installs, in-app actions, and web-to-app migration using Google and Meta ecosystems. You will work directly on campaign structures and tracking flows instead of watching demonstrations.

Hour Split
• Hour 1 – App ecosystem, objectives, measurement
• Hour 2 – Tracking setup with Firebase or MMP
• Hour 3 – Google App campaigns structure
• Hour 4 – Meta app funnels & web-to-app strategy

You will learn how to choose between install, engagement, and conversion objectives and how to evaluate app performance beyond CPI. The session covers deep linking, audience signals, creative formats, and store listing optimization. Real scenarios will be used to design a full acquisition funnel from discovery to in-app purchase.

This course is perfect for startups, product owners, and marketers responsible for mobile growth. You will leave with a campaign blueprint ready to launch on both major platforms.

Tools Used: Firebase/MMP, Google Ads, Meta Ads
Outcome: App campaign architecture

Digihora Training Experience – Across All Courses
✔ Private one-on-one mentoring tailored to your business or career goals
✔ Fully virtual live sessions – learn from anywhere
✔ 90% practical, hands-on execution with real accounts and tools
✔ Option to join a small class of 5 learners for a more affordable price