Budget Planning & Media Mix Modeling

Knowing how to spend marketing budgets is one of the most valuable skills in digital advertising. This course teaches you how professionals allocate money between channels, campaigns, and funnel stages to maximize growth. The training is highly practical and built around real Excel planning rather than slides.

Hour Split
• Hour 1 – Objective-based budgeting and test vs scale logic
• Hour 2 – Channel roles, incrementality, seasonality
• Hour 3 – Building a full media plan and forecast

You will learn how to calculate expected results from Meta, Google, TikTok, and retail media based on benchmarks and historical data. The course covers how to decide between awareness and performance investment, how much to reserve for experimentation, and how to adapt budgets during peak seasons such as Ramadan or Black Friday.

Participants will build their own annual or quarterly media plan including KPIs, budget allocation, and scenario forecasting. This is ideal for marketing managers, business owners, and freelancers who need to justify spending to stakeholders.

Tools Used: Excel/Sheets, forecasting models
Outcome: Ready media plan and budgeting framework

Format USP
✔ Private one-on-one mentoring tailored to your business or career goals
✔ Fully virtual live sessions – learn from anywhere
✔ 90% practical, hands-on execution with real accounts and tools
✔ Option to join a small class of 5 learners for a more affordable price