Demand Gen Campaigns

Demand Gen combines YouTube, Discover, and Gmail placements to create modern full-funnel engagement. This course shows you how to use these formats to influence consideration and support conversions.

Hour Split
• Hour 1 – Creative formats and audience signals
• Hour 2 – Campaign setup and optimization

You will learn how to craft visual stories, select audiences, and measure impact on search and shopping. The session focuses on practical asset creation and testing frameworks that improve performance over time.

Suitable for marketers who want to expand beyond search and reach users earlier in the journey.

Tools Used: Google Ads, creative planning
Outcome: Demand Gen campaign plan

Digihora Training Experience – Across All Courses
✔ Private one-on-one mentoring tailored to your business or career goals
✔ Fully virtual live sessions – learn from anywhere
✔ 90% practical, hands-on execution with real accounts and tools
✔ Option to join a small class of 5 learners for a more affordable price