Demand Gen is designed to drive consideration and action across YouTube, Discover, and Gmail surfaces. This session teaches you how to position Demand Gen within a full-funnel plan, build effective audiences, design creatives that convert, and measure success properly.
You will learn how to structure campaigns, define the right KPIs, and use Demand Gen to support both prospecting and retargeting. The output is a clear campaign blueprint and creative/testing plan aligned to your goals.

