Full-Funnel Digital Strategy

This course guides you step by step to create a professional digital strategy from zero. Instead of generic concepts, you will build a complete strategy document for a real brand, including audience definition, channel mix, creatives, and measurement.

Hour Split
• Hour 1 – Business goals → marketing objectives
• Hour 2 – Audience research & personas
• Hour 3 – Creative and messaging framework
• Hour 4 – KPI plan and channel architecture

You will learn how to connect business growth targets with platform execution, and how to choose the right mix between Meta, Google, TikTok, email, and retail media. The session explains how to structure campaigns across awareness, consideration, and conversion while keeping profitability in focus.

The course is suitable for marketers preparing for senior roles, entrepreneurs launching brands, and agency professionals who want to deliver strategic proposals to clients. By the end, you will own a full strategy deck ready for presentation.

Tools Used: Strategy templates, audience research tools
Outcome: Complete digital strategy document

Format USP
✔ Private one-on-one mentoring tailored to your business or career goals
✔ Fully virtual live sessions – learn from anywhere
✔ 90% practical, hands-on execution with real accounts and tools
✔ Option to join a small class of 5 learners for a more affordable price