Full-Funnel Retail Media Planning

Retail media is becoming the fastest-growing advertising channel. This course teaches you how to plan campaigns inside marketplaces such as Amazon, Carrefour, Noon, Talabat and other regional platforms. The approach is practical and focused on real ecommerce results.

Hour Split
• Hour 1 – Retail media funnel and onsite formats
• Hour 2 – Offsite DSP and audience strategies
• Hour 3 – Budget split and measurement

You will understand the difference between sponsored products, onsite display, and offsite retargeting, and how they work together to increase sales and category share. The session covers keyword strategy, product detail page optimization, and integration with trade promotions.

This training is ideal for brand managers, ecommerce teams, and agency specialists responsible for marketplace growth. You will finish with a retail media plan that can be executed immediately.

Tools Used: Marketplace ad managers, keyword tools
Outcome: Retail media activation plan

Format USP
✔ Private one-on-one mentoring tailored to your business or career goals
✔ Fully virtual live sessions – learn from anywhere
✔ 90% practical, hands-on execution with real accounts and tools
✔ Option to join a small class of 5 learners for a more affordable price