GA4 Setup, Tracking & Reporting

If your tracking is wrong, every marketing decision becomes more expensive. This session ensures you have a correct GA4 foundation and reporting approach that supports performance optimization across channels. We cover GA4 account structure, event strategy, conversion setup, traffic/source hygiene, and practical reporting that answers business questions.

You will learn how to define meaningful events (not vanity actions), validate tracking, and ensure conversions align with your real funnel. We also address common GA4 issues such as misattribution, inconsistent UTM usage, missing cross-domain tracking (if applicable), and ecommerce reporting gaps.

The session includes a practical reporting framework: what to monitor weekly, how to interpret changes, and how to connect GA4 insights to actions in Meta, Google, and onsite conversion improvements. You will leave with a tracking checklist, a clean event/conversion plan, and clearer confidence in your data.