Google Search Ads (Beginner to Advanced)

This session builds practical skill in Google Search—from foundations to advanced optimization. We cover keyword strategy, campaign structure, match type logic, ad copy, landing page alignment, bidding strategy, and measurement.

You will learn how to capture high-intent demand efficiently, avoid wasted spend from poor query control, and improve conversion rates through better intent matching. Advanced topics can include account architecture scaling, negative keyword strategy, performance diagnosis, and optimization in a smart bidding environment.

The outcome is a Search setup or improvement plan with clear priorities, plus a repeatable optimization routine you can run weekly.