Google Search Ads (Beginner to Advanced)

This course takes you from zero knowledge to professional-level mastery of Google Search Ads. Instead of watching demonstrations, you will build real campaign structures, choose keywords, and write ads inside live accounts. The focus is on practical decision-making that directly impacts sales and leads.

Hour Split
• Hour 1 – Keyword research and intent mapping
• Hour 2 – Match types and account structure
• Hour 3 – Ad copy, extensions, and quality score
• Hour 4 – Bidding strategies and budget control
• Hour 5 – Optimization, negatives, and scaling

You will learn how to separate brand from generic campaigns, how to control CPC inflation, and how to align search with landing pages for higher conversion rates. The course explains when to use manual bidding versus smart bidding and how to evaluate performance beyond platform recommendations.

This training is ideal for beginners starting digital marketing as well as experienced marketers who want to refine structure and profitability. By the end, you will own a complete search account blueprint ready for any industry.

Tools Used: Google Ads, Keyword Planner, GA4
Outcome: Full search campaign structure

Digihora Training Experience – Across All Courses
✔ Private one-on-one mentoring tailored to your business or career goals
✔ Fully virtual live sessions – learn from anywhere
✔ 90% practical, hands-on execution with real accounts and tools
✔ Option to join a small class of 5 learners for a more affordable price