Influencer Marketing Strategy

Influencer marketing works when it is treated as a performance channel with clear selection criteria, briefs, and measurement—while still protecting authenticity. In this session, you will build a creator strategy that fits your brand and budget.

We cover creator selection frameworks (reach vs. relevance, audience fit, content quality, engagement signals), collaboration models (gifting, paid, affiliate, whitelisting), and briefing that leads to strong deliverables. You will learn how to structure a campaign, manage timelines, define usage rights, and build content that can also be repurposed for paid ads.

Measurement is made practical: what to track, how to set expectations, and how to evaluate success beyond views and likes. The outcome is a clear influencer playbook you can use to run creator collaborations consistently and professionally.