LinkedIn is the leading B2B advertising platform, but it becomes expensive when targeting and offers are not precise. This session helps you build a high-quality LinkedIn ads system for lead generation or B2B awareness. We cover campaign objectives, audience strategy (job titles, functions, industries, company targeting), creative and messaging, lead form optimization, and measurement.
You will learn how to structure campaigns to control costs, qualify leads, and align landing pages/forms with buyer intent. We also cover lead quality improvement techniques: segmentation, exclusions, retargeting, and sequencing.
You will leave with a clear setup plan and optimization checklist to improve CPL, lead quality, and pipeline contribution.

