Measurement, Reporting & Attribution

This course is designed to transform the way you read and evaluate digital marketing performance. Instead of relying on platform vanity metrics, you will learn how to measure real business impact and understand the true contribution of every channel. The session is delivered as a private one-on-one virtual training where 90% of the time is spent building real reports, not listening to theory. A small group of 5 learners is also available at a lower price for those who prefer collaborative learning.

Hour Split
• Hour 1 – Core marketing KPIs, business metrics, ROAS vs CPA vs MER
• Hour 2 – Attribution models, cross-device tracking, incrementality
• Hour 3 – Building UTMs and a live dashboard in Looker Studio

You will work on actual campaign data and learn how to connect marketing activity with revenue, profit, and customer lifetime value. The course explains the difference between last-click thinking and data-driven attribution, helping you avoid common mistakes that lead to wrong decisions. You will practice creating UTMs, naming conventions, and a reporting structure that can be reused for any client or brand.

This training is ideal for marketers, ecommerce owners, and agency professionals who want to stop guessing and start making decisions based on structured insights. By the end of the session, you will have your own dashboard, a KPI framework, and a clear understanding of how to evaluate Meta, Google, TikTok, and retail media performance in one unified view.

Tools Used: GA4, Looker Studio, Excel, UTM builders
Outcome: Ready reporting template + attribution plan

Format USP
✔ Private one-on-one mentoring tailored to your business or career goals
✔ Fully virtual live sessions – learn from anywhere
✔ 90% practical, hands-on execution with real accounts and tools
✔ Option to join a small class of 5 learners for a more affordable price