Onsite & Offsite Retail Media Fundamentals

This introductory course gives you a clear understanding of how advertising works inside and outside marketplaces. It is designed for beginners who need a structured entry before launching real campaigns.

Hour Split
• Hour 1 – Sponsored products, onsite search & display
• Hour 2 – Offsite DSP, audiences, creatives

You will learn the core terminology, campaign types, and buying models used by major retailers. The session explains how product visibility, ratings, and content influence advertising performance and how to align retail media with brand objectives.

Participants will practice reading marketplace dashboards, identifying opportunities, and drafting a simple activation roadmap. The course is perfect for brand owners entering ecommerce or marketers moving from social to retail platforms.

Tools Used: Retail dashboards, product page analysis
Outcome: Foundational knowledge + action checklist

Format USP
✔ Private one-on-one mentoring tailored to your business or career goals
✔ Fully virtual live sessions – learn from anywhere
✔ 90% practical, hands-on execution with real accounts and tools
✔ Option to join a small class of 5 learners for a more affordable price