The Algorithm Playbook – Social Media Best Practices

Social media success today is driven by understanding platform algorithms, content formats, and user behavior. This course provides a practical and strategic breakdown of how each major platform works, helping participants optimize content for reach, engagement, and conversions.

The training focuses on platform-first thinking, ensuring that content is tailored to each platform rather than reused across channels. Participants will learn how algorithms prioritize content, what drives visibility, and how to adapt strategies based on platform-specific dynamics.

The course begins with a clear overview of the social media landscape, explaining the role of each platform across awareness, engagement, and conversion stages. Participants will understand how platforms differ in terms of algorithm logic and user behavior.

A large part of the training is dedicated to platform deep dives, where participants will explore best practices, content formats, and growth tactics for each major social platform.

For Instagram, participants will learn about the latest updates, content formats, posting strategies, and how to maximize reach and engagement using Reels, Stories, and feed content.

For Facebook, the course covers current platform updates, best-performing content formats, and how to leverage Facebook for engagement and community-driven growth.

For TikTok, participants will understand the algorithm mechanics, including watch time and completion rate, and how to balance trends with original content to drive performance.

For YouTube, the training focuses on both Shorts and long-form strategies, including SEO optimization through titles, thumbnails, and tags, as well as an introduction to monetization principles.

The course also includes X (Twitter), where participants will learn how to leverage real-time content, build conversation-driven engagement, and follow platform compliance such as paid partnership guidelines.

For Snapchat, the training highlights when and how the platform is relevant, especially in the MENA region, along with the content formats that perform best.

By the end of the workshop, participants will have a clear understanding of how to adapt content strategies for each platform and leverage algorithms to maximize performance.

Hour Split

• Hour 1 – Social media landscape and algorithm fundamentals (platform roles, awareness vs engagement vs conversion, key differences in algorithms)
• Hour 2 – Instagram and Facebook best practices (content formats, updates, posting strategies, engagement tactics)
• Hour 3 – TikTok and YouTube strategy (TikTok algorithm mechanics, trends vs original content, YouTube Shorts vs long-form and SEO optimization)
• Hour 4 – X (Twitter) and Snapchat strategy (real-time content, conversation-driven growth, Snapchat formats and MENA relevance)
• Hour 5 – Content optimization and platform-first strategy (how to adapt content per platform, improve reach, engagement and performance)

You will leave the course with a clear understanding of how each social media algorithm works and how to create content that performs across platforms.

Outcome: Platform-specific social media strategy and content optimization framework

Digihora Training Experience – Across All Courses

✔ Private one-on-one mentoring tailored to your business or career goals
✔ Fully virtual live sessions – learn from anywhere
✔ 90% practical, hands-on execution with real accounts and tools
✔ Option to join a small class of 5 learners for a more affordable price