Performance Max can scale growth quickly, but only when inputs are structured correctly. This session teaches you how to design PMax campaigns with strong signals, clean asset strategy, and measurement discipline.
We cover setup decisions, asset group structure, creative inputs, audience signals, feed quality, and how to interpret reporting in a mixed inventory environment. You will learn what you can control, what you cannot, and how to troubleshoot underperformance logically.
You will leave with a PMax setup framework and a prioritized action plan to improve efficiency and scale.

