Retail Media Bundle

Build a future-ready skill set with our Retail Media Bundle, designed to help you understand, plan, and execute retail media strategies across today’s fastest-growing advertising ecosystem. This bundle focuses on how brands and retailers use first-party data, shopper insights, and full-funnel activation to drive measurable sales outcomes.

You’ll start with Retail Media Fundamentals, where you’ll gain a clear understanding of what retail media is, how retail media networks operate, and how onsite, offsite, and in-store placements work together. This course establishes the foundation needed to navigate retailer platforms, audience definitions, and performance metrics.

The bundle also includes Retail Media Strategy, teaching you how to build data-led retail media frameworks aligned with business objectives. You’ll learn how to segment categories, prioritize retailers, plan budgets, and connect retail media to broader digital and brand strategies.

In addition, you’ll dive into Onsite & Offsite Retail Media Planning, where you’ll learn how to activate campaigns across retailer websites, apps, and external channels using retailer first-party data. This module focuses on practical planning, activation logic, and optimization approaches used by brands and agencies.

Throughout the bundle, you’ll develop a strong understanding of full-funnel retail media planning, performance measurement, and optimization. You’ll learn how to evaluate incrementality, interpret retailer reporting, and continuously improve campaign effectiveness.

This bundle is ideal for brand marketers, retail media managers, agencies, and e-commerce professionals looking to build or scale retail media capabilities. By enrolling in the Retail Media Bundle, you gain a structured, end-to-end understanding of retail media—while benefiting from a discounted bundle price compared to individual courses.