X can be effective for conversation-driven awareness, interest targeting, and specific audience segments—when campaigns are designed with the right objectives and creative formats. This session covers account structure, targeting options, ad formats, measurement setup, and optimization principles.
You will learn how to align messaging to platform context, build campaigns that drive traffic or awareness efficiently, and define KPIs that match the role of X in your media mix. If you already run campaigns, we’ll review performance and refine structure and creative strategy to improve outcomes.
The result is a practical approach to using X deliberately rather than treating it as an experimental spend.

