DV360 Programmatic Advertising

DV360 is a powerful platform for programmatic activation across display, video, and premium inventory. This session covers the fundamentals you need to plan, activate, and optimize confidently. We discuss inventory quality, targeting options, audience strategy, frequency and pacing control, and measurement.

You will learn how to structure campaigns based on objectives (reach vs. performance), avoid common waste drivers, and build a testing plan that improves results over time. The output is a DV360 activation blueprint and optimization checklist aligned to your goals.